Channel management is crucial for hotels to optimize their distribution strategy and increase bookings. As explained by RateGain, a channel manager helps hotels distribute room availability and rates across multiple booking platforms, including OTAs, direct booking channels, and GDS (Global Distribution Systems).
By using a channel manager, hotels can ensure real-time updates, preventing overbookings and price discrepancies. This not only improves the guest experience but also increases efficiency for hotel staff, as they no longer need to manually update multiple platforms.
Additionally, channel management allows hotels to diversify their distribution strategy, reducing dependency on a single platform and ensuring they reach a broader audience. With the right tools, hotels can optimize their distribution and drive more revenue.